The Business of Being Social 2nd Edition

Digital Business and E-commerce Management

Dave Chaffey

Social Media Marketing Workbook

Jason McDonald

Marketing Made Simple A Step-By-Step StoryBrand for Any Business

Donald Miller

Social Media Communication Trends and Theories

Bu Zhong

Ultimate Guide to Social Media Marketing

Eric Butow

Understanding Digital Marketing A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Damian Ryan

Producing New and Digital Media Your Guide to Savvy Use of the Web

James Cohen

Understanding Social Media

Sam Hinton

The Social CEO

Damian Corbet

Business Ethics

University of Bath) Crane Andrew (Professor of Business and Society

Groundswell

Digital Marketing Strategy

Simon Kingsnorth

500 Social Media Marketing Tips Essential Advice, Hints and Strategy for Business

Andrew Macarthy

Social Media Marketing

Stephan Dahl

The Publishing Business

Kelvin Smith

Learning Google Adwords and Google Analytics

Benjamin Mangold

Social Media Communication

Jeremy Harris Lipschultz

Digital Marketing Excellence

Dave Chaffey

Digital Branding

Daniel Rowles

Social Media

Christian Fuchs

Social Medis Marketing. A practitioner Guide.

Sved Hollensen

Understanding Digital Marketing

Damian Ryan

Service Design for Business: A Practical Guide to Optimizing the Customer Experience

Ben Reason

Using Social Media in the Classroom

Megan Poore

The Art of Social Media

Guy Kawasaki

Web Copy That Sells

Veloso, Maria

Socialnomics

Erik Qualman

The new rules of marketing & PR

David Meerman

Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

Ann Handley

Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media

David Phillips

The Facebook Era Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

Clara Chung-wai Shih

Principles and practice of marketing

David Jobber