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Paperback • 2011 • English
1 Ratings • 5.0 of 5
About the book
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable rea...Show more
Book details
ISBN
9781847940322
Publisher
Random House UK
Published year
2011
Language
English
Original title
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Format
Paperback
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1 Ratings • 5.0 of 5