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Pictorial Metaphor In Advertising

Paperback • 2006 • English

Pictorial Metaphor In Advertising

By Charles Forceville

1 Ratings • 5.0 of 5

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About the book

'Forceville's Pictorial Metaphor in Advertising provides stimulating insights into the ways that metaphors are manipulated pictorially as a means of selling products.... It is precisely this kind of applied study, in which metaphor is viewed as a phenomenon in everyday life, that is most exciting." Journal of Sociolinguistics 'Forceville's book on metaphor in pictures is by far the most comprehensive examination of the topic. The Semiotic Review of Books. Over the past few decades, res...Show more

Digital, video and new media arts
Internet and digital media: arts and performance
Cultural and media studies

Book details

ISBN

9780415186766

Published year

2006

Language

English

Original title

Pictorial Metaphor In Advertising

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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