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Hardcover • 2007 • English
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About the book
In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well. The book is divided into three major sections - theory, invention, and design. Van Eck analyzes how rhetoric informed artistic practice, theory, and perception in early moder...Show more
Book details
ISBN
9780521844352
Published year
2007
Language
English
Original title
Classical Rhetoric and the Visual Arts in Early Modern Europe
Format
Hardcover
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