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Blue Ocean Strategy

Innbundet • 2015 • Engelsk

Blue Ocean Strategy

Av W. Chan Kim

4 vurderinger • 4.8 av 5

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Om boken

The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever...Vis mer

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Om boken

ISBN

9781625274496

Forlag

Harvard Business School Publishing

Publiseringsår

2015

Språk

Engelsk

Originaltittel

Blue Ocean Strategy

Format

Innbundet

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4 vurderinger • 4.8 av 5

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