Pocket • 2014 • Engelsk

Winning Global Markets : How Businesses Invest and Prosper in the World''s High-Growth Cities

Name: Winning Global Markets : How Businesses Invest and Prosper in the World''s High-Growth Cities
SKU: 9781118893814
Price: 89.0 NOK
Availability: InStock
ISBN: 9781118893814

Av Philip. Kotler

0 vurderinger • 0.0 av 5

‌
‌

‌

‌
‌

‌

‌
‌
‌
‌
‌
‌
‌
‌

‌

Om boken

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world''s foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on ...Vis mer

Om boken

ISBN

9781118893814

Forlag

Hoboken : Wiley

Publiseringsår

2014

Språk

Engelsk

Originaltittel

Winning Global Markets : How Businesses Invest and Prosper in the World''s High-Growth Cities

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

Returer

Kontakt selgeren etter levering.

Omtaler · 0

0 vurderinger • 0.0 av 5

Du vil kanskje også like

Global Marketing & Advertising

Marieke de Mooij

Global Marketing & Advertising Understanding Cultural Paradoxes

Marieke K. de Mooij

Innovation in Real Places Strategies for Prosperity in an Unforgiving World

Dan Breznitz

Demystifying Smart Cities

Anders Lisdorf

Kotler: Marketing Management_p4

Phil T. Kotler

The New Urban Crisis

Richard Florida

International Business

USA) Parboteeah K. Praveen (University of Wisconsin-Whitewater

Strategy

Bob De Wit

Global Marketing, Global Edition

Warren J. Keegan

Principles of Marketing, Global Edition

Philip Kotler,

Principles of Marketing

Philip Kotler,

Leading Digital

George Westerman

Marketing for hospitaliy and tourism

Philip R Kotler

Leading the Inclusive City

Robin Hambleton

International Management

Paul N. Gooderham

Triumph of the City How Our Greatest Invention Makes Us Richer, Smarter, Greener, Healthier, and Happier

Edward Glaeser

Marketing Management

Kotler Keller

Marketing planning

Stephan sorger

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

The triumph of the city

Marketing 3.0 From Products to Customers to the Human Spirit

Philip Kotler

Strategic Market Management: Global Perspectives, First Edition

The Creative City A Toolkit for Urban Innovators

Charles Landry

FAQs on Marketing Answered by the Guru of Marketing

Philip Kotler

Cities and Economies

Yeong-Hyun Kim

This Business of Global Music Marketing

Tad Lathrop

Global Marketing A Decision-oriented Approach

Svend Hollensen

Competitive Advantage Creating and Sustaining Superior Performance

Michael E. Porter

The Competitive Strategy

Michael E. Porter

International Marketing: Eleventh Edition

Philip R.

The Competitive Advantage of Nations

Michael E. Porter

Global shift : transforming the world economy

Peter Dicken

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

The New Rules: How to Succeed in Today's Post-Corporate World

John P. Kotter

Global Marketing

Svend Hollensen