Innbundet • 2012 • Engelsk

Public Communication Campaigns

Name: Public Communication Campaigns
SKU: 9781412987707
Price: 189.0 NOK
Availability: InStock
ISBN: 9781412987707

Av Atkin, Charles K., Rice, Ronald E.

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Om boken

In this new, fully revised and expanded <b>Fourth Edition</b>, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. <p><p>The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementin...Vis mer

Om boken

ISBN

9781412987707

Publiseringsår

2012

Språk

Engelsk

Originaltittel

Public Communication Campaigns

Format

Innbundet

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