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Consumer Behavior

Pocket • 1994 • Engelsk

Consumer Behavior

Av Leon G. Schiffman, Leslie Lazar Kanuk

0 vurderinger • 0.0 av 5

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Om boken

The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.

Om boken

ISBN

9780130821904

Forlag

Prentice-Hall International

Publiseringsår

1994

Språk

Engelsk

Originaltittel

Consumer Behavior

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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