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Evaluating Public Communication

Innbundet • 2017 • 1. utgave

Evaluating Public Communication

Av Jim MacNamara

0 vurderinger • 0.0 av 5

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Om boken

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature:* a rev...Vis mer

Kommunikasjonsstudier

Om boken

ISBN

9781138228573

Forlag

Taylor & Francis Ltd

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

Evaluating Public Communication

Format

Innbundet

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Andre utgaver

Evaluating Public Communication

Evaluating Public Communication

Pocket · 2017

Omtaler · 0

0 vurderinger • 0.0 av 5

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