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Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. <p><p>Now in its second edition, topics covered in the book include:</p><p><p>- Mass media</p><p>- Diverse audiences</p><p>- Evaluation</p><p>- Med...Vis mer

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Communicating health: Strategies for health promotion

Pocket · 2013