Journalism and PR

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The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a `discourse of denial', maintaining what critics call the dirty secret of journalism - and PR. Media practitioners also engage in an accusatory `discourse of spin' and a `discourse of victimhood'. On ...Vis mer