Media Communication: An Introduction to Theory and Process

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1. utgave fra 1998 This lively and supportive book offers an accessible and engaging introduction to the role, practice, and influence of mass media in contemporary society. Emphasising the social, cultural, political, and economic contexts in which the media operate, it provides the reader with a clear conceptual framework for understanding the process of communication, and media communication in particular. It discusses the influences and constraints on the construction of media messages, a...Vis mer