Pocket • 2004 • Engelsk

The mirage of global markets : how globalizing companies can succeed as markets localize

Name: The mirage of global markets : how globalizing companies can succeed as markets localize
SKU: 9780130470669
Availability: OutOfStock
ISBN: 9780130470669

Av David Arnold

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Om boken

Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with each passing year. In The Mirage of Global Markets, David Arnold reveals why multinationals are actually losing market share--and how the world is rapidly accelerating towards "segments of one." Next, he offers you...Vis mer

Om boken

ISBN

9780130470669

Forlag

Upper Saddle River, NJ : FT Prentice Hall

Publiseringsår

2004

Språk

Engelsk

Originaltittel

The mirage of global markets : how globalizing companies can succeed as markets localize

Format

Pocket

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