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Marketing and American Consumer Culture

Pocket • 2018 • 1. utgave

Marketing and American Consumer Culture

Av Arthur Asa Berger

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Om boken

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Om boken

ISBN

9783319837123

Forlag

Springer International Publishing AG

Publiseringsår

2018

Språk

Utgave

1

Originaltittel

Marketing and American Consumer Culture

Format

Pocket

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Omtaler · 0

0 vurderinger • 0.0 av 5

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