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Sensory Marketing

Innbundet • 2009 • Engelsk

Sensory Marketing

Av B. Hultén, N. Broweus, M. van Dijk

0 vurderinger • 0.0 av 5

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Om boken

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

Om boken

ISBN

9780230576575

Forlag

Palgrave Macmillan UK

Publiseringsår

2009

Språk

Engelsk

Originaltittel

Sensory Marketing

Format

Innbundet

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Omtaler · 0

0 vurderinger • 0.0 av 5

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