'Kung's book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.'- Eli Noam, Columbia Business School'A landmark contribution to scholarship, Kung's excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media envi...Vis mer

Forretningsstrategi

Om boken

ISBN

9781473929500

Forlag

SAGE Publications Ltd

Publiseringsår

2016

Språk

Utgave

Originaltittel

Strategic Management in the Media

Format

Pocket

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