Spreadable Media

Om boken

<p><b>How sharing, linking, and liking have transformed the media and marketing industries <br></b><br><i>Spreadable Media</i> is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called "user-generated content." Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from i...Vis mer