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Entertainment Science Data Analytics and Practical Theory for Movies, Games, Books, and Music

Pocket • 2019 • Engelsk • 1. utgave

Entertainment Science Data Analytics and Practical Theory for Movies, Games, Books, and Music

Av Thorsten Hennig-Thurau, Mark B. Houston

1 vurderinger • 5.0 av 5

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Om boken

The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent suc...Vis mer

Media-, underholdnings-, informasjons og kommunikasjonsnæringer
Film-, TV- og radiobransjen
Musikkbransjen

Om boken

ISBN

9783030077334

Forlag

Springer International Publishing

Publiseringsår

2019

Språk

Engelsk

Utgave

1

Originaltittel

Entertainment Science Data Analytics and Practical Theory for Movies, Games, Books, and Music

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Kontakt selgeren etter levering.

Omtaler · 0

1 vurderinger • 5.0 av 5

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