Pocket • 2008 • Engelsk

Strategic Management in the Media - Theory to practice

Name: Strategic Management in the Media - Theory to practice
SKU: 9781412903134
Price: 139.0 NOK
Availability: InStock
ISBN: 9781412903134

Av Lucy Küng

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Om boken

This book aims to provide a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one proves an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which...Vis mer

Kultur- og medievitenskap

Om boken

ISBN

9781412903134

Publiseringsår

2008

Språk

Engelsk

Originaltittel

Strategic Management in the Media - Theory to practice

Format

Pocket

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