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Entertainment Science

Innbundet • 2018 • 1. utgave

Entertainment Science

Av Thorsten Hennig-Thurau, Mark B. Houston

6 vurderinger • 4.8 av 5

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Om boken

The entertainment industry has long been dominated by legendary screenwriter William Goldman's "Nobody-Knows-Anything" mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage - the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney's recent suc...Vis mer

Film og kino
Musikk
Datavitenskap og -analyse

Om boken

ISBN

9783319892900

Forlag

Springer International Publishing AG

Publiseringsår

2018

Språk

Utgave

1

Originaltittel

Entertainment Science

Format

Innbundet

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Kontakt selgeren etter levering.

Omtaler · 0

6 vurderinger • 4.8 av 5

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