Innbundet • 2018
Entertainment Science
4 vurderinger • 4.8 av 5
Om boken
The entertainment industry has long been dominated by legendary screenwriter William Goldman's "Nobody-Knows-Anything" mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage - the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney's recent suc...Vis mer
Om boken
ISBN
9783319892900
Forlag
Springer International Publishing AG
Publiseringsår
2018
Språk
Utgave
1
Originaltittel
Entertainment Science
Format
Innbundet
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Entertainment Science
Entertainment Science
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4 vurderinger • 4.8 av 5
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