Innbundet • 1995 • Engelsk

Marketing Research

Name: Marketing Research
SKU: 9780131498655
Availability: OutOfStock
ISBN: 9780131498655

Av Alvin C. Burns

0 vurderinger • 0.0 av 5

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Om boken

This text embodies a process approach, introducing students to an 11 step marketing research process in Chapter 3. It stresses the contemporary practice of marketing research by highlighting technological change, methodological innovation, global implications, and ethical issues. By integrating SPSS for Windows Student Version, the text familiarizes students with one of the most widely adopted statistical analysis programs available. A standard in the marketing research industry, SPSS is used by...Vis mer

Om boken

ISBN

9780131498655

Forlag

Pearson Education

Publiseringsår

1995

Språk

Engelsk

Originaltittel

Marketing Research

Format

Innbundet

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