Marketing Research with SPSS

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<p>Marketing Research with SPSS</p><p> </p><p>Wim Janssens</p><p>Katrien Wijnen</p><p>Patrick De Pelsmacker             </p><p>Patrick Van Kenhove</p><p> </p><p>In the past, there have been Marketing Research books and there have been SPSS guide books. This book combines the two, providing a step-by-step treatment of the major choices facing marketing researchers when using SPSS. The authors offer a concise approach to analysing quantitative marketing research data in practice.</p><p> </p><p>Whe...Vis mer