11 absolutte lover for merkenavnbygging på Internett

Marketing Made Simple A Step-By-Step StoryBrand for Any Business

Donald Miller

Rethinking Competitive Advantage New Rules for the Digital Age

Ram Charan

Groundswell

The Art of the Click

Glenn Fisher

Digital Branding

Daniel Rowles

Designing Brand Identity

Alina Wheeler

The New Rules of Marketing and PR

David Meerman Scott

Branding

Michael Johnson

The Physics of Brand Understand the Forces Behind Brands That Matter

Aaron Keller

The new rules of marketing & PR

David Meerman

Branding for Bloggers : Tips to Grow Your Online Audience and Maximize Your Income

Zach Heller

Do It! Marketing

David Newman

Web Copy That Sells

Veloso, Maria

Webs of Influence The Psychology of Online Persuasion

Nathalie Nahai

Marketing High Technology

William H. Davidow

The Intention Economy When Customers Take Charge

Doc Searls

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Martin Lindstrom

Big Brand Theory

Sandu Publishing

The Daily You

Joseph Turow

The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

Paul Roetzer

What Would Google Do?

Jeff Jarvis

What is Branding? (Essential Design Handbooks)

Healey, Matthew

Wally Olins: The Brand Handbook

Wally Olins

Cashvertising How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone

Drew Eric Whitman

Never mind the sizzle...where's the sausage? branding based on substance not spin

Taylor, David

Living The Brand - How to transform every member of your organization into a brand champion

Nicholas Ind

Branding For Dummies

Bill Chiaravalle

Brands

Marcel Danesi

The Brand Gap

Marty Neumeier

Buzzmarketing Get People to Talk about Your Stuff

Mark Hughes

Brand Sense

Martin Lindstrom

The Brand Gap How to Bridge the Distance Between Business Strategy and Design

Marty Neumeier

Building strong brands

David A. Aaker

Positioning: The battle for your mind

Al Ries,

Firebrands

Michael Moon

Positioning the battle for your mind

International Congress of Actuaries

The 22 Immutable Laws of Branding

Al Ries

11 Steps to Brand Heaven The Ultimate Guide to Buying an Advertising Campaign

Len Weinreich