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11 absolutte lover for merkenavnbygging på Internett

Innbundet • 2001 • Norsk Bokmål • 1. utgave

11 absolutte lover for merkenavnbygging på Internett

Av Al Ries, Laura Ries

0 vurderinger • 0.0 av 5

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Om boken

Idet vi beveger oss inn i det 21. århundre, er det viktigste spørsmålet for alle bedrifter: Hva skal vi gjøre med Internett? De to mest kvalifiserte menneskene i USA til å besvare det spørsmålet er kanskje Al Ries og Laura Ries. Ikke bare er de forfatterne til Business Week-bestselgeren The 22 Immutable Laws of Branding, de er også konsulenter for flere titalls selskaper på Fortune 500 listen. Denne boken er et resultat av deres førstehånds erfaring med både store og små bedrifter så vel som Int...Vis mer

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Om boken

ISBN

9788271460693

Forlag

Hegnar media

Publiseringsår

2001

Språk

Norsk Bokmål

Utgave

1

Originaltittel

11 absolutte lover for merkenavnbygging på Internett

Format

Innbundet

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Andre utgaver

The 11 immutable laws of Internet branding

The 11 immutable laws of Internet branding

Innbundet · 2000

The 11 immutable laws of internet branding

The 11 immutable laws of internet branding

Innbundet · 2000

Omtaler · 0

0 vurderinger • 0.0 av 5

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