The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Google Pay

© 2026 Bookis AS

English

Sweden

Region is based on IP address

  1. Home
  5. Business and Management
  1. Home
  3. Genres
  7. Business and Management
How brands become icons

Hardcover • 2003 • English

How brands become icons: The principles of cultural branding

By Douglas B.

1 Ratings • 5.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become ic...Show more

Economics, Finance, Business and Management
Business and Management

Book details

ISBN

9781578517749

Published year

2003

Language

English

Original title

How brands become icons

Format

Hardcover

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

1 Ratings • 5.0 of 5

You might also like

The Choice Factory

The Choice Factory

Richard Shotton

Icons of Women's Style

Icons of Women's Style

Josh Sims

Marketing Beyond the Textbook - Emerging Perspectives in Marketing Theory and Practice

Marketing Beyond the Textbook - Emerging Perspectives in Marketing Theory and Practice

Anders Parment

Value Proposition Design

Value Proposition Design

Alex Osterwalder,

Building Better Brands

Building Better Brands

Scott Lerman

21st Century Management

21st Century Management

M. Lindgren

Start With Why

Start With Why

Simon Sinek

How Brands Grow

How Brands Grow

Ehrenberg-Bass Institute for Marketing Science) Sharp Byron (Professor Professor

Taking Brand initiative

Taking Brand initiative

Mary Jo Hatch

Why It Sells

Why It Sells

Marcel Danesi

Semiotics

Semiotics

Daniel Chandler

brand culture

brand culture

Jonathan E.

On Strategy

On Strategy

Carl W Stern

The brand gap

The brand gap

Marty Neumeier

The Inclusion Breakthrough: Unleashing the real power of diversity

The Inclusion Breakthrough: Unleashing the real power of diversity

Frederick A. Miller

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Al Ries

Twentieth-Century Design

Twentieth-Century Design

Jonathan M.

Brand Management

Brand Management

Mogens Bjerre

Destination Brands

Destination Brands

Roger Pride

Promotional Culture and Convergence

Promotional Culture and Convergence

Helen Powell

Managing Corporate Social Responsibility

Managing Corporate Social Responsibility

Sherry J. Holladay