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© 2026 Bookis AS
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© 2026 Bookis AS
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Paperback • Norwegian Bokmål
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About the book
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, pr...Show more
Book details
ISBN
9781402079542
Publisher
uuu : Springer US
Language
Norwegian Bokmål
Original title
New Perspectives on Retailing and Store Patronage Behavior
Format
Paperback
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