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English

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Hardcover • 2017 • 1. edition

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

By Saurabh Kumar Dixit

0 Ratings • 0.0 of 5

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About the book

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller behaviour', 'tourist behaviour' or 'guest behaviour'. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services take...Show more

Book details

ISBN

9781138961678

Publisher

Routledge

Published year

2017

Language

Edition

1

Original title

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Format

Hardcover

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