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Hardcover • 2017 • 1. edition
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About the book
Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller behaviour', 'tourist behaviour' or 'guest behaviour'. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services take...Show more
Book details
ISBN
9781138961678
Publisher
Routledge
Published year
2017
Language
Edition
1
Original title
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism
Format
Hardcover
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