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English

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Research Methods in Service Industry Management

Paperback • 1998 • English • 1. edition

Research Methods in Service Industry Management

By Nick Johns, Darren Lee-Ross

0 Ratings • 0.0 of 5

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About the book

Offers new insight into research methodology specifically designed for service industries, such as banking, hospitality, retail, tourism and leisure; Provides a solid understanding of the theoretical perspectives involved, while exploring the practicalities of designing and doing research work in this industry; and is Suitable for both undergraduates and postgraduates seeking to develop research methods and techniques in hospitality, tourism and leisure management. It is a timely study as resear...Show more

Book details

ISBN

9780304335121

Publisher

Cassell

Published year

1998

Language

English

Edition

1

Original title

Research Methods in Service Industry Management

Format

Paperback

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