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English

Cult of Analytics

Paperback • 2015 • 1. edition

Cult of Analytics

By Steve Jackson

0 Ratings • 0.0 of 5

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About the book

Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.Through use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such as Nokia, KONE, Rovio, Amazon, Expert, IKEA, Vodafone, and E...Show more

Book details

ISBN

9781138837997

Publisher

Taylor & Francis Ltd

Published year

2015

Language

Edition

1

Original title

Cult of Analytics

Format

Paperback

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