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The Inmates are Running the Asylum

Hardcover • 1999 • English • 1. edition

The Inmates are Running the Asylum: why High-tech Products Drive Us Crazy and how to Restore the Sanity

By Alan Cooper

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About the book

Armed with solutions to the dilemma of how dependent every one of us is becoming on electronic products, the author argues that, despite appearances, business executives are simply not in control of the high-tech industry. He explains how talented people continuously design bad technology-based products and uses his own work to show businesses of all sizes how to harness talent to create products that will both thrill users and grow the bottom line. Annotation c. by Book News, Inc., Portland, Or...Show more

Business studies: general
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9780672316494

Publisher

Samsam

Published year

1999

Language

English

Edition

1

Original title

The Inmates are Running the Asylum

Format

Hardcover

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