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Cross-Cultural Business Behavior

Hardcover • 2012 • English

Cross-Cultural Business Behavior

By Richard R. Gesteland

9 Ratings • 4.8 of 5

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About the book

The theme of this new edition is CHANGE. First of all, cultures change. In markets around the world, business behaviour is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. That is why all of the book's 43 'Negotiator Profiles' have been thoroughly updated, with new cases and fresh examples added. In addition to the change in culture, international managers' challenges have changed too. For example, jus...Show more

Business and Management

Book details

ISBN

9788763002387

Publisher

Copenhagen Business School Press

Published year

2012

Language

English

Original title

Cross-Cultural Business Behavior

Format

Hardcover

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Other versions

Cross-cultural business behavior

Cross-cultural business behavior

Hardcover · 2006

Cross-cultural business behavior

Cross-cultural business behavior

Hardcover · 2012

Reviews · 0

9 Ratings • 4.8 of 5

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