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Business Essentials for Strategic Communicators

Paperback • 2014 • 1. edition

Business Essentials for Strategic Communicators

By Matthew W. Ragas, E. Ronald Culp

0 Ratings • 0.0 of 5

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About the book

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and stu...Show more

Business and Management

Book details

ISBN

9781349481880

Publisher

Palgrave Macmillan

Published year

2014

Language

Edition

1

Original title

Business Essentials for Strategic Communicators

Format

Paperback

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