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Festival and Special Event Management

Paperback • 2010 • English

Festival and Special Event Management

By Johnny Allen

0 Ratings • 0.0 of 5

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About the book

Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creati...Show more

Book details

ISBN

9781742164618

Publisher

WILEY

Published year

2010

Language

English

Original title

Festival and Special Event Management

Format

Paperback

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