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Event Stakeholders

Paperback • 2019 • 1. edition

Event Stakeholders

By Canada) Getz Professor Donald (Professor Emeritus University of Calgary, USA) Van Niekerk Mathilda (Associate Professor Rosen College of Hospitality Management University of Central Florida

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About the book

This new text and reference focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. The book goes further than the economic impacts of events, and looks with a new perspective at issues such as-* The relationships between stakeholders and the consequences that such relationships create* An approach strongly rooted in management and the commonly-recognized management functions of planning, organizing, staff...Show more

Book details

ISBN

9781911396666

Publisher

Goodfellow Publishers Limited

Published year

2019

Language

Edition

1

Original title

Event Stakeholders

Format

Paperback

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