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Event Marketing

Paperback • 2018 • 1. edition

Event Marketing

By Diego Rinallo

0 Ratings • 0.0 of 5

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About the book

What is the role of events in the marketingcommunication mix? What goals can be legitimatelyattributed to events? How to use eventsto deliver memorable experiences? How to measureevent results and maximize returns on investments?How to deal effectively with event agencies?Readers will find hands-on answers to all these questions in this book, written bearing in mind the knowledge needs of companies that want to employ events as part of their marketing communication mix. It will be a stimulating ...Show more

Sales and marketing

Book details

ISBN

9788885486249

Publisher

Bocconi University Press

Published year

2018

Language

Edition

1

Original title

Event Marketing

Format

Paperback

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0 Ratings • 0.0 of 5

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