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English

Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

Paperback • 2016 • English

Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

By David Butler

0 Ratings • 0.0 of 5

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About the book

Expert advice from Coca-Cola's Vice President of Innovation and Entrepreneurship: Learn how the world's largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup. Every company needs both scale and agility to win. From a fledging startup in Nepal, to a century-old multinational in New York, scale and agility are two qualities that are essential to every company's success. Start-ups understand agility. They k...Show more

Book details

ISBN

9781451676266

Publisher

SIMON SCHUSTER

Published year

2016

Language

English

Original title

Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

Format

Paperback

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