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Design to Grow

Paperback • 2016 • 1. edition

Design to Grow

By David Butler, Linda Tischler

0 Ratings • 0.0 of 5

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About the book

Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with. In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Cola's design-...Show more

Business strategy

Book details

ISBN

9780241198384

Publisher

Penguin Books Ltd

Published year

2016

Language

Edition

1

Original title

Design to Grow

Format

Paperback

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