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English

E-business & E-commerce Management Strategy, Implementation and Practice

Paperback • 2011 • English • 5. edition

E-business & E-commerce Management Strategy, Implementation and Practice

By Dave Chaffey

0 Ratings • 0.0 of 5

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About the book

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing ...Show more

Book details

ISBN

9780273752011

Publisher

Pearson/Financial Times Prentice Hall

Published year

2011

Language

English

Edition

5

Original title

E-business & E-commerce Management Strategy, Implementation and Practice

Format

Paperback

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