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© 2026 Bookis AS

English

Origination

Paperback • 2015 • 1. edition

Origination

By Andy Pike

0 Ratings • 0.0 of 5

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About the book

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. * Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding * Challenges current interpretations of brands as vehicles of homogenization in globalization * Establishes the ...Show more

Book details

ISBN

9781118556405

Publisher

John Wiley & Sons Inc

Published year

2015

Language

Edition

1

Original title

Origination

Format

Paperback

Shippping and returns

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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

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Other versions

Origination

Origination

Hardcover · 2015

Reviews · 0

0 Ratings • 0.0 of 5

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