Origination

Hardcover • 2015 • 1. edition

Origination

By Andy Pike

0 Ratings • 0.0 of 5

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About the book

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

Book details

ISBN

9781118556382

Publisher

John Wiley & Sons Inc

Published year

2015

Language

Edition

1

Original title

Origination

Format

Hardcover

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Other versions

Origination

Paperback · 2015

Reviews · 0

0 Ratings • 0.0 of 5

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