An Introduction to Social Media Marketing

Paperback • 2015 • 1. edition

An Introduction to Social Media Marketing

By Alan Charlesworth

0 Ratings • 0.0 of 5

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About the book

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on...Show more

Book details

ISBN

9780415856171

Publisher

Taylor & Francis Ltd

Published year

2015

Language

Edition

1

Original title

An Introduction to Social Media Marketing

Format

Paperback

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