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The International Encyclopedia of Strategic Communication, 3 Volume Set

Innbundet • 2018 • 1. utgave

The International Encyclopedia of Strategic Communication, 3 Volume Set

Av Robert L. Heath, Winni Johansen

0 vurderinger • 0.0 av 5

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Om boken

The definitive international reference on strategic communication The term "strategic communication" traditionally has been understood as referring to external corporate communication, such as public relations, marketing communication, and advertising, with insufficient consideration beyond its role as a tool of persuasive influence. In recent years, however, the field of strategic communication has evolved to be more holistic in its approach and its role within sociocultural contexts. Articles,...Vis mer

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Om boken

ISBN

9781119010715

Forlag

Wiley

Publiseringsår

2018

Språk

Utgave

1

Originaltittel

The International Encyclopedia of Strategic Communication, 3 Volume Set

Format

Innbundet

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