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Strategic Planning for Public Relations

Innbundet • 2017 • 1. utgave

Strategic Planning for Public Relations

Av USA) Smith Ronald D. (Buffalo State College

2 vurderinger • 4.5 av 5

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Om boken

Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the...Vis mer

Forretningsstrategi

Om boken

ISBN

9781138282056

Forlag

Taylor & Francis Ltd

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

Strategic Planning for Public Relations

Format

Innbundet

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Andre utgaver

Strategic Planning for Public Relations

Strategic Planning for Public Relations

Pocket · 2017

Omtaler · 0

2 vurderinger • 4.5 av 5

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