Key concepts in public relations

Public relations theory 3

Carl Botan

Political Public Relations

Jesper Strömbäck

Public Policy

Christoph Knill

Understanding Public Relations

Lee Edwards

Public Relations and Social Theory Key Figures, Concepts and Developments

Øyvind Ihlen

Exploring Public Relations

Ralph Tench

The public Policy Process

Michael Hill

The Routledge Handbook of Critical Public Relations

David McKie

Ethics in Public Relations

Patricia J. Parsons

Principles of Marketing, Global Edition

Philip Kotler,

Integrated marketing communications

Chitty

Journalism and PR

Jim MacNamara

Principles of Marketing

Philip Kotler,

Understanding and Managing Public Organizations

Hal G. Rainey

It's Not Just PR : Public Relations in Society

W. Timothy. Coombs

Essentials of Marketing

Paul Baines

Public Management

Ian. Greener

Psychology Core Concepts

Phillip G.

Strategic leadership in the public services

Paul Joyce

Marketing Management

Kotler Keller

Understanding public management

Kjell A.

Organizational Behaviour

Soraya French

Designing public policies

Michael Howlett

The SAGE Handbook of Public Relations

Primer of Public Relations Research

Don W. Stacks

Customer Relationship Management concepts and technologies

Francis Buttle

Strategic Brand Management

Kevin J. Delaney

Public Relations Theory 2

Strategic planning for public relations

Smith R D

Public Relations

Dan Lattimore

The Essential Public Manager

Christopher Politt

Public Policy - An introduction to the theory and Practice of Policy Analysis

Wayne Parsons

Manager’s guide ro excellence in public relations and commujication management

David M.

Principles of Corporate Communication

C. B. M. van Riel

Effective Public Relations

Cutlip, Scott M.; Center, Allen H.; Broo

The Public Sector Concepts, Models and Approaches

Jan-Erik Lane