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Strategic Communication: An Introduction to Theory and Global Practice

Pocket • 2022 • Engelsk

Strategic Communication: An Introduction to Theory and Global Practice

Av Jesper Falkheimer, Mats Heide

3 vurderinger • 5.0 av 5

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Om boken

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizatio...Vis mer

Kommunikasjonsstudier
Samfunn og samfunnsvitenskap
Media-, underholdnings-, informasjons og kommunikasjonsnæringer

Om boken

ISBN

9780367769291

Publiseringsår

2022

Språk

Engelsk

Originaltittel

Strategic Communication: An Introduction to Theory and Global Practice

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

3 vurderinger • 5.0 av 5

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