Innbundet • 1999

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Name: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
SKU: 9780684856360
Availability: OutOfStock
ISBN: 9780684856360

Av Seth Godin

0 vurderinger • 0.0 av 5

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Om boken

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept...Vis mer

Om boken

ISBN

9780684856360

Publiseringsår

1999

Språk

Originaltittel

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Format

Innbundet

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0 vurderinger • 0.0 av 5

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