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Om boken
Focusing on advertising's relationship to the mass market housewife, this study shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial ...Vis mer
Om boken
ISBN
9781784991050
Forlag
Manchester University Press
Publiseringsår
2016
Språk
Utgave
1
Originaltittel
Hard Sell
Format
Frakt og retur
Frakt
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