Innbundet • 2017 • 1. utgave
Business-to-Business Marketing
2 vurderinger • 5.0 av 5
Om boken
`This textbook stands out from others by combining multiple approaches to B2B marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.' - Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business SchoolTaking in both European and US approaches to form a balanced, global-minded...Vis mer
Om boken
ISBN
9781473973435
Forlag
SAGE Publications Ltd
Publiseringsår
2017
Språk
Utgave
1
Originaltittel
Business-to-Business Marketing
Format
Innbundet
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2 vurderinger • 5.0 av 5
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