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Consumer Psychology

Pocket • 2016 • 1. utgave

Consumer Psychology

Av Paul M. W. Hackett, Jessica B. Schwarzenbach, Uta Maria Jurgens

0 vurderinger • 0.0 av 5

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Om boken

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

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Om boken

ISBN

9783847407720

Forlag

Verlag Barbara Budrich

Publiseringsår

2016

Språk

Utgave

1

Originaltittel

Consumer Psychology

Format

Pocket

Frakt og retur

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0 vurderinger • 0.0 av 5

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