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The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

Innbundet • 2017 • 1. utgave

The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

Av Mike Smith

0 vurderinger • 0.0 av 5

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Om boken

An ad tech exec at Hearst reveals the next generation of marketing-and provides the insight you need to use it to beat the competition The Native Advertising Advantage reveals why native content is an effective tool in any company's digital marketing strategy-and how to use it to build new revenue streams. The book explains how native ads are blending in with their surrounding content to blur the traditional "church/state" divide of editorial vs. advertising.The author shows how publications as ...Vis mer

Næringsvirksomhet, administrasjon og ledelse

Om boken

ISBN

9781259835681

Forlag

McGraw-Hill Education

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

Format

Innbundet

Frakt og retur

Frakt

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Omtaler · 0

0 vurderinger • 0.0 av 5

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