Ethnic Marketing

Marketing

Paul Baines

Global Marketing & Advertising Understanding Cultural Paradoxes

Marieke K. de Mooij

Business-to-Business Marketing

Ross Brennan

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Digital Marketing

Alan Charlesworth

Advanced Theory and Practice in Sport Marketing

Australia) Schwarz Eric C. (Victoria University

Principles of Marketing Engineering and Analytics

Gary L.

Marketing management

Kotler Keller

Marketing Theory

Marketing Ethics & Society

Integrated marketing communications

Chitty

Principles of Marketing, Global Edition

Philip Kotler,

Global Marketing and Advertising

Marieke de

Global marketing

Svend Hollensen

E-Marketing

Judy Strauss

Essentials of Marketing

Paul Baines

Contemporary direct and interactive marketing

Lisa Spiller

Marketing planning

Stephan sorger

Business Ethics - concept and cases

Manuel G. Velasques

Relationship Marketing Exploring Relational Strategies in Marketing

John Egan

Marketing A Critical Textbook

Nick Ellis

Marketing Communications A European Perspecti…

Pstrick De

Marketing Research

Naresh K. Malhotra

Marketing Research An Applied Orientation

Natesh K. Malhotra

Foundations of Marketing

David Jobber

Marketing in travel and tourism

Victor T

Customer Relationship Management concepts and technologies

Francis Buttle

Markedsføring

Liss Hovland

Principles of marketing

Kotler, Philip

Marketing Culture and the Arts

François Colbert

International Marketing

Ghauri

Strategic advertising management

Larry Percy

Retail Marketing

Peter McGoldrick

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Understanding Consumer Behavior

J. Paul Peter